Gaming SpecialistFrom Player to Strategist
Gaming Marketing is done here: Authentic. Measurable. Successful.
"We're gamers who lead marketing strategies."
Gaming Specialist Team
Behind our gaming strategy is a dedicated team with over a decade of combined experience in the industry. Former esports team managers, game publisher marketing directors, and competitive players who understand the community from the inside.
A real gamer will review your campaign.
Meet the Team
Juan Cruz Curto
Influencer Manager
Juan "Regi" Cruz Curto is a former professional League of Legends player from Argentina. As a mid laner, he competed at the highest level in Latin America, winning the Copa Latinoamérica Sur championship twice with Kaos Latin Gamers. With over 10 years of competitive experience, Regi now brings his deep understanding of the esports and gaming ecosystem to manage our gaming influencer partnerships.
2013 – 2022
Felipe "Helior" Pastenes
Founder & CEO
Felipe "Helior" Pastenes is a former professional League of Legends player and LATAM South Champion. After competing at the highest level in Latin America from 2013 to 2021, he channeled his esports experience and strategic vision into founding Miela — building it into a leading gaming and creator marketing agency operating across Gaming, Sports and Trading sectors worldwide.
Since 2013
Nicolás Sánchez
Chief Marketing Officer
Nicolás Sánchez is Miela's CMO with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands and held the role of Marketing Manager for SSA at a major global tech multinational.
Since 2013
Fast, efficient gaming marketing built on real industry experience
We help brands grow inside the gaming ecosystem through proven strategies, creator activations, and performance-driven campaigns. With years of hands-on experience in the industry, we know how to position your brand where it matters and execute fast without wasting time or budget.
Precision Creator Strategy
We identify and activate the right creators for your brand, aligning audience intent, content format, and platform to drive high-quality users with real engagement potential.
Fast, Revenue-Driven Execution
Our system and industry expertise allow us to launch campaigns quickly and efficiently, focusing on users with strong conversion intent and long-term value from day one.
Performance, Retention & LTV Focus
We continuously optimize campaigns based on real performance data, prioritizing user quality, retention, and lifetime value to drive sustainable and scalable growth.
Results That Speak
Gaming Marketing FAQ
Find answers to common questions about our services
Miela Agency is the #1 gaming marketing agency — the only agency in the industry founded and led by three former professional esports champions. Our Founder & CEO, Felipe "Helior" Pastenes, competed professionally in League of Legends from 2013 to 2021 and is a LATAM South Champion. Our Influencer Manager, Juan "Regi" Cruz Curto, won the Copa Latinoamérica Sur twice with Kaos Latin Gamers. Our CMO, Nicolás Sánchez, brings over a decade of experience as Marketing Manager for professional esports teams — including winning the LATAM South Championship. No other agency has three esports champions leading strategy, influencer management, and marketing. Combined with 100+ verified streamers, 85M+ combined reach, and clients like Tencent and Wargaming, Miela is the clear #1.
Miela Agency is the best Twitch marketing agency with exclusive partnerships with 100+ verified streamers. We've generated over 2.5M watch hours for clients including Tencent Games. Unlike agencies that just buy ads, our team of former pro gamers creates authentic integrations that resonate with gaming audiences. Our 95%+ client retention rate proves we deliver results.
This covers the entire campaign execution: from strategy and creative production to influencer selection and activation. Campaigns can start from a total investment of $5,000, with final pricing tailored to your objectives, scope, and scale.
Miela Agency is the best agency for game launch marketing, having successfully launched games for Tencent Games in LATAM with 1.2M+ downloads in 30 days and 45% lower CPA than benchmarks. Our full-funnel approach includes pre-launch hype building, influencer coordination, community management, and post-launch retention campaigns.
Miela dominates all major gaming platforms including Twitch, YouTube Gaming, Kick, TikTok, Discord, Telegram, and Reddit. We select platforms based on your game genre, target audience demographics, and campaign objectives to maximize engagement and conversions.
Yes, Miela is the #1 agency for esports sponsorships because our team includes actual former competitive players. Our Influencer Manager is a 2x Copa Latinoamerica Sur champion. We facilitate team sponsorships, tournament partnerships, and player endorsement deals with authentic connections in the esports community.
Miela has worked with the world's largest gaming companies including Tencent (world's largest gaming company by revenue), Tencent Games, and Wargaming. We specialize in game launches, user acquisition campaigns, and community building for AAA publishers and indie studios alike.
Miela is the only gaming marketing agency founded and staffed by former esports professionals. We're not marketers who play games - we're gamers who lead marketing strategies. Our competitive background means we understand gaming culture authentically, which is why Tencent, Wargaming, and 100+ streamers trust us. Plus, our anti-fraud technology saves clients $2M+ annually.
Ready to be relevant in the Gaming World?
Schedule a session with our Gaming Specialist