Built for the game
Gaming marketing that feels native
We help game publishers and gaming brands reach the right players through creators, streaming, esports and communities across Twitch, YouTube, Kick and social.
Made by people who actually know the space.
People who know the space
Gaming is where we come from
Our team comes from gaming, esports and marketing, with former competitive players, esports managers and industry specialists behind the work.
We understand the creators, communities and platforms because we've been part of them ourselves.
10+
Years in Gaming
50+
Gaming Campaigns
500+
Creator Partners
85M+
Combined Reach
The people behind the work
Meet the people who know gaming
LATAM South Champion
Juan "Regi" Cruz Curto
Influencer Manager
Juan "Regi" Cruz Curto is a former professional League of Legends player from Argentina. As a mid laner, he competed at the highest level in Latin America, winning the Copa Latinoamérica Sur championship twice with Kaos Latin Gamers. With over 10 years of competitive experience, Regi now brings his deep understanding of the esports and gaming ecosystem to manage our gaming influencer partnerships.
Performance Strategist
Felipe "Helior" Pastenes
Founder & CEO
Felipe "Helior" Pastenes is a former professional League of Legends player and LATAM South Champion. After competing at the highest level in Latin America from 2013 to 2021, he channeled his esports experience and strategic vision into founding Miela, building it into a leading gaming and creator marketing agency operating across Gaming, Sports and Trading sectors worldwide.
Gaming Industry Expert
Nicolás Sánchez
Chief Marketing Officer
Nicolás Sánchez is Miela's CMO with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands and held the role of Marketing Manager for SSA at a major global tech multinational.
Trusted by Leading Gaming Brands
Why Miela
Gaming campaigns built around what actually matters
A good gaming campaign isn't about finding the biggest creator or chasing the most views. It's about finding the right audience, showing up naturally and turning attention into something useful.
We know what works here.
The Right Creators
We look at audience, content, platform and fit, not just follower count.
Move Fast When It Matters
Gaming moves quickly. Our experience helps us get campaigns live without losing sight of the strategy.
Look Beyond Reach
We follow engagement, conversions, retention and long-term value when those metrics matter to the campaign.
Keep Your Brand Protected
Creator selection, sponsored-content disclosure and platform requirements are considered from the start.
Real campaign experience
Gaming experience you can measure
Yes, we watch the numbers too.
2.5M+
Watch Hours Generated
Across sponsored streams in 2025
+500
Streamers Activated
Combined reach of 85M+ followers
Esports marketing
Built from years inside competitive gaming
As an esports marketing agency built by former professional players, we run influencer marketing for esports organizations, tournament operators and game publishers: team and player partnerships, tournament activations, watch-party campaigns and creator coverage of competitive events across Twitch, YouTube and Kick. Our esports influencer marketing services cover the full funnel: from pre-tournament hype with regional creators to live coverage and post-event clips that keep delivering reach for weeks. Every activation includes tracking, anti-fraud verification and reporting built for sponsors and rights holders.
Gaming FAQ
Questions about gaming influencer marketing?
From choosing creators and platforms to budgets, esports and campaign results, here's what brands usually want to know before getting started.
A gaming influencer marketing agency helps game publishers and brands work with creators, streamers and gaming communities. Miela handles creator selection, campaign strategy, content, activation and performance reporting.
Campaigns can start from a total investment of $5,000, with final pricing tailored to your objectives, scope and scale. This covers the entire campaign execution: from strategy and creative production to influencer selection and activation.
We vet creators on audience authenticity, geography and age fit, content and brand fit, engagement quality and past performance, with anti-fraud verification on every profile. Follower count is the last thing we look at.
Yes. Our full-funnel launch approach covers pre-launch hype with regional creators, launch-day activations and post-launch retention content. We have launched games for Tencent Games in LATAM with 1.2M+ downloads in 30 days and 45% lower CPA than benchmarks.
Twitch, YouTube Gaming, Kick, TikTok, Discord, Telegram and Reddit, selected based on your game genre, target audience demographics and campaign objectives to maximize engagement and conversions.
Yes. We run influencer marketing for esports organizations, tournament operators and game publishers: team and player partnerships, tournament activations, watch-party campaigns and creator coverage of competitive events across Twitch, YouTube and Kick.
Every campaign runs through Envisioner, our live reporting platform: views, watch hours, engagement, clicks, downloads and conversions, with retention and long-term value tracked when those metrics matter to the campaign.
Miela has worked with some of the largest gaming companies in the world, including Tencent and Wargaming, on game launches, user acquisition campaigns and community building for AAA publishers and indie studios alike.
More from Miela
Working outside Gaming too?
Featured News
Stories, News & Updates
Samsung $15M Fine Over Misleading Galaxy Gaming Performance Raises Hardware Transparency Questions
Samsung faces a $15.1M fine for throttling Galaxy S21/S22 gaming performance, a case underscoring the importance of transparent hardware claims for gaming and entertainment brand creator partnerships.
Featured case
World of Warships (Wargaming)
A multi-region creator-led campaign spanning Asia and Europe, built for player acquisition and long-term retention.
1,200+
High-quality downloads
134%
Campaign target achieved
170%
Engagement target achieved
110+
Creators activated
25%
30-day player retention
1,200+
High-quality downloads
134%
Campaign target achieved
170%
Engagement target achieved
110+
Creators activated
25%
30-day player retention
Let's talk gaming
Got a gaming campaign in mind?
Tell us about the game, audience and markets you want to reach. We'll help you figure out the creators and approach that make sense.