Gaming & iGaming Influencer Marketing Agency
Built for Brands
That Play to Win.
We connect gaming and iGaming brands with creators, streamers and KOLs in LATAM, Asia and Europe. Performance campaigns built on real users and measurable results.
Trusted by
Trusted by global publishers and leading iGaming operators across LATAM, Europe and Asia.
What we deliver
Where Brands Enter the Game
We call it brandformance: every campaign drives measurable performance and builds your brand at the same time.
- Multi-platform activations across Twitch, YouTube, TikTok, Instagram, X, and Kick
- Fast campaign launches and efficient execution
- Strong brand positioning inside gaming content and communities
- Focus on real users, engagement, and long-term value
- Performance-driven campaigns with measurable results
- Built for scale: from a handful of creators to hundreds activated and managed in a single campaign
- We speak your business language: GGR, retention, FTDs and LTV
- Creator performance that doubles as branding: campaigns that convert and build awareness at the same time
Multi-platform activations across Twitch, YouTube, TikTok, Instagram, X, and Kick
The Miela Method
From finding the right creators to tracking the final results, we manage the campaign from start to finish.
Find
Choose vetted gaming creators who genuinely fit your brand and audience.
Plan
Build the campaign strategy around your goals, markets and budget.
Create
Create content that feels natural and relevant, and builds your brand while it converts.
Launch Fast
Bring the campaign to life fast, across the right channels: live from 72 hours.
Measure
Track performance and see your results in real time, as they happen.
Improve
Use what we learn to optimize and get better results.
Strategy, creators, content and performance. All managed by one team, with best-in-class technology.
Our Philosophy
Technology is our fuel, but Human Talent is the engine.
At Miela, we combine influencers, content and strategy to generate real results, not just visibility. We don't believe in slow, complex processes. We build campaigns that convert quickly, scale efficiently and deliver measurable impact from day one.
Technology helps us optimize, but people make the difference. We work closely with streamers and understand their communities, creating content that feels natural and drives real engagement.
Everything we do is built around performance, from how we select talent to how we track results, ensuring every campaign is efficient, transparent and designed to grow. Through Envisioner, our own platform, every deliverable and metric is tracked in real time, which is what makes this scale possible.
At Miela, we move quickly and focus on what works best to deliver real results.
Performance Content
From content to scalable performance
Micro and mid-tier influencers fuel a steady stream of authentic, scalable content for organic and paid growth.
Sportsbook Marketing
Connect your brand with passionate audiences worldwide
We position brands naturally within the sports ecosystem.
Through strategic partnerships, creator activations, and fan-driven campaigns, we connect your brand with the moments and communities that shape sports culture.
The result is stronger brand awareness, deeper connections, and lasting value.
What this means for your brand:
- Stronger visibility in key spaces
- Authentic brand presence
- Deeper audience connections
- Measurable campaign impact
- Scalable, growth-focused campaigns
Our Verticals
Influencers & Marketing
Focused expertise across gaming, iGaming and sportsbook, connecting brands with the right people and opportunities.
Gaming
Esports, live streaming, gaming creators & digital communities.
iGaming
Casino, Sportsbook & Betting Campaigns.
Sports
Sports marketing, athlete creators, sponsorships & fan engagement.
Great campaigns start with the right people and partnerships. We connect brands with influencers and partners who understand their audience and feel like a natural fit. From finding opportunities and building relationships to managing campaigns and tracking performance, we stay involved at every stage to deliver meaningful results.
Creator & Influencer Partnerships
Connecting brands with the right streamers and creators to build authentic, lasting partnerships.
Campaign Management
Managing campaigns from planning to performance, keeping everything on track.
Metrics That Matter
We focus on the KPIs that actually matter to your business. In iGaming that includes FTDs and LTV; in gaming, verified downloads and player retention, among others.
Your campaign,
visible in real time
With detailed insight at every stage, you always know what's working, where, and why.
See what's working
Know who you're reaching
See every result clearly
Every Miela client gets direct access to Envisioner, the #1 influencer marketing platform. Through a transparent live dashboard, you follow your campaign's progress in real time: creator activity, deliverables, publication status, performance metrics, tracking links, conversions and ROI.
- Real-Time Campaign Tracking
- End-to-End Creator Deliverables
- Transparent Full-Funnel ROI
- One Unified Source of Truth
Featured case
World of Warships (Wargaming)
A multi-region creator-led campaign spanning Asia and Europe, built for player acquisition and long-term retention.
Featured News
Stories, News & Updates
Global coverage
Where we operate
Creator-led campaigns executed in 21 countries across the Americas, Europe and Asia, with localized creator selection per country so every activation lands in the right language, platform and community.
Presence in Argentina, Chile, India, Mexico, Peru, the Philippines and Spain.
- North & Central America
- Mexico, Guatemala, Honduras, Costa Rica, Panama
- South America
- Colombia, Ecuador, Peru, Bolivia, Paraguay, Chile, Argentina, Uruguay
- Europe
- Spain, France, Germany, Poland
- Asia
- India, Indonesia, Philippines, Thailand
Frequently Asked Questions
Everything you need to know
Miela is a gaming and iGaming influencer marketing agency. We plan and execute creator-led campaigns end to end: creator selection from our 10K+ vetted database, campaign strategy, content production, paid amplification of top-performing clips, and full tracking and reporting across Twitch, YouTube, TikTok, Instagram, X and Kick.
We have executed campaigns in 21 countries: Mexico, Guatemala, Honduras, Costa Rica and Panama in North and Central America; Colombia, Ecuador, Peru, Bolivia, Paraguay, Chile, Argentina and Uruguay in South America; Spain, France, Germany and Poland in Europe; and India, Indonesia, the Philippines and Thailand in Asia. Creator selection is localized per country so the message lands in the right language, platform and community.
Budget depends on the scope, the creators involved and the campaign duration. We work with flexible budgets and accept campaigns starting from a minimum of USD 5,000. We always share a proposal with expected deliverables and projected results before launch, so you know exactly what you are paying for.
Depending on the campaign, we can launch in as little as 72 hours. Because our creator network is already vetted and active, urgent activations move fast when the scope is clear, and most campaigns go from briefing to launch in one week.
Every deliverable is tracked and verified: views, engagement, clicks, downloads, FTDs and retention, monitored in real time through The Miela Method. Our anti-fraud system filters out fake traffic, so the numbers you see come from real users.
Three things: performance focus (we optimize for conversions and retention, not impressions), a proprietary method that turns creator content into paid media assets that keep lowering CPA, and a vetted network of 500+ active creators with 85M+ combined reach, trusted by brands like Tencent, Wargaming and Betsson.
Yes. In fact, we work exclusively in regulated iGaming markets. We run campaigns only for licensed casino, sportsbook and betting operators, adapting creatives, disclosures and creator briefings to the advertising rules of each market.
We have run creator-led campaigns for global game publishers and iGaming operators, including Tencent, Wargaming, Rushbet, BC.Game, Betano, Betsson, EstelarBet, GG.Bet, Melbet, Novibet, Pin-Up, Roobet, Naga, Pocket Option, BetWinner and Tonybet.
Yes. KOL, or Key Opinion Leader, is the term many markets (especially in Asia) use for influential creators. Our vetted database of 10K+ creators, streamers and KOLs covers Twitch, YouTube, TikTok, Instagram, X and Kick, and we select the right profile for each campaign by country, platform and audience.
Yes. Betting and iGaming promotion rules are baked into every brief: what can be said, in which formats and with which disclaimers in each country. We operate with local knowledge across all our markets in Latin America, Europe and Asia, so every campaign stays compliant with the advertising framework of its GEO.
Contact
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