Nicolás Sánchez
Chief Marketing Officer
Since 2013
Expertise
Nicolás Sánchez is Miela's Chief Marketing Officer with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands including Microsoft and held the role of Marketing Manager for SSA at a major global tech multinational. At Miela, Nicolás leads the agency's marketing strategy, brand positioning, content strategy, and market expansion initiatives. His cross-sector experience spanning esports, technology B2B, and creator marketing enables him to build integrated marketing ecosystems that bridge gaming culture with business performance.
Articles & Publications
When Influencer Campaigns Prove Real Impact
For a long time, influencer marketing was evaluated with a different standard than other digital channels.
Human Insight Marketing
Influencer marketing has evolved rapidly in recent years. More platforms, more creators, more budgets.
Beyond Conversion
In the era of information overload, brands can no longer afford to measure the success of an influencer campaign based solely on likes, impressions.
The Second Screen Effect
Gaming and sports audiences now experience live content across multiple screens, combining broadcasts, chats, clips, memes, real-time stats.
How to Identify High-Value Creators (2026)
The best creator is not necessarily the one who generates the most registrations, but the one who attracts the highest-value users.