Nicolás Sánchez
Chief Marketing Officer
Since 2013
Expertise
Nicolás Sánchez is Miela's Chief Marketing Officer with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands including Microsoft and held the role of Marketing Manager for SSA at a major global tech multinational. At Miela, Nicolás leads the agency's marketing strategy, brand positioning, content strategy, and market expansion initiatives. His cross-sector experience spanning esports, technology B2B, and creator marketing enables him to build integrated marketing ecosystems that bridge gaming culture with business performance.
Articles & Publications
When Influencer Campaigns Have to Prove Real Impact
For a long time, influencer marketing was evaluated with a different standard than other digital channels. While paid media, affiliates, or SEO had to justify every euro invested with clear return metrics, influencer campaigns were defended from the realm of visibility and branding. That scenario is rapidly changing.
Human Insight Marketing: Why Technology Alone Doesn't Convert in Influencer Marketing
Influencer marketing has evolved rapidly in recent years. More platforms, more creators, more budgets, and more brands betting on this channel as an acquisition driver. However, many strategies still make the same mistake: believing that technology alone guarantees results.
Beyond Conversion: Why LTV is the Real Metric in Influencer Marketing
In the era of information overload, brands can no longer afford to measure the success of an influencer campaign based solely on likes, impressions, or even conversions. The true winning KPI is not who gets the most clicks, but who attracts users with high LTV.
The Second Screen Effect: How Gaming and Sports Audiences Changed the Way They Watch Live Content
Gaming and sports audiences now experience live content across multiple screens, combining broadcasts, chats, clips, memes, real-time stats, and social conversations.
How to Identify Creators Who Generate High-Value Users
The best creator is not necessarily the one who generates the most registrations, but the one who attracts the highest-value users. Learn how to identify them.