Felipe "Helior" Pastenes
Founder & CEO
2013 – Present
Expertise
Felipe "Helior" Pastenes is a former professional League of Legends player and LATAM South Champion. After competing at the highest level in Latin America from 2013 to 2021, he channeled his esports experience and strategic vision into founding Miela — building it into a leading gaming and creator marketing agency operating across Gaming, Sports and Trading sectors worldwide. As CEO, Felipe oversees the agency's strategic direction, vertical expansion, and performance marketing methodology. His dual background as a pro player and agency founder gives him a unique perspective on creator marketing, audience acquisition, and brand positioning in competitive digital ecosystems. He is a recognized speaker at industry events including SBC Summit, SIGMA, and iCE Barcelona.
Articles & Publications
Miela at ICE Barcelona 2026
While major providers and platforms showcased their physical innovations.
iGaming and Influencer Marketing
The iGaming industry is one of the most competitive digital verticals in the world.
Miela Confirms Participation at SBC Summit
Lisbon, Portugal – September 2025 – Miela has confirmed its participation at the upcoming SBC Summit Lisbon 2025.
Miela CEO Felipe Pastenes Spoke at SiGMA Asia
Manila, Philippines – June 2025 – Miela participated in SiGMA Asia 2025.
Miela Joined SBC Summit Americas 2025 Panel
Miami, USA – May 2025 – Miela participated in SBC Summit Americas 2025.
Miela Participated in SiGMA Americas 2025
São Paulo, Brazil – April 2025 – Miela participated in SiGMA Americas 2025.
Miela at SiGMA South Asia 2025
Recently, Miela had a notable participation at SiGMA South Asia 2025, held in Colombo, Sri Lanka.