Miela Joined SBC Summit Americas 2025 Panel on Sports Talents

Miami, USA – May 2025 – Miela participated in SBC Summit Americas 2025, where CEO Felipe Pastenes was invited to join the panel "Sports Ambassadors and Influencers in the Industry in Latin America." The discussion explored how partnerships with athletes and influencers are reshaping iGaming engagement strategies across the region.

With campaigns in Peru, Chile, and other Latin American markets, Miela has established itself as a specialist in influencer-led strategies. The company has worked with sports figures and digital creators to design initiatives that go beyond simple endorsements, creating authentic connections with local audiences. By leveraging cultural insights and data-driven planning, Miela has helped operators build credibility, expand reach, and achieve measurable impact in highly competitive markets.

At SBC Summit Americas, Pastenes shared Miela's perspective on why influencer campaigns succeed or fail, and how operators can design partnerships that are both compliant and sustainable. His participation underscored Miela's role as a thought leader in aligning global best practices with the unique dynamics of Latin American consumer culture.

Beyond the panel, Miela connected with stakeholders from across the Americas to exchange knowledge and explore opportunities for collaboration. The company's participation reflected its broader commitment to supporting the evolution of iGaming through strategies that combine innovation, trust, and market relevance.

As one of the leading gatherings in the region, SBC Summit Americas once again provided a stage for meaningful dialogue, collaboration, and growth. Miela's involvement highlighted its ambition to remain at the center of conversations that shape the future of sports betting and iGaming in Latin America and beyond.