Human-Insight Marketing
"Technology is our fuel, but the engine is Human Talent."
We don't believe in hunches. We believe in data filtered by human creativity. Our patented anti-fraud system and backend optimization tools are built by humans, for humans — to deliver results that actually matter.
The humans behind the insights
Felipe Pastenes
Founder & CEO
Miela was founded with the mission of transforming how brands connect with their audiences through innovative human-centric strategies and cutting-edge technology. The philosophy of combining human talent with technological innovation, Esports expertise, and AI has positioned Miela as a Human-Insight Agency in the Gaming, Sports, and Trading sectors worldwide.
Nicolás Sánchez
Chief Marketing Officer
Nicolás Sánchez is Miela's CMO with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands and held the role of Marketing Manager for SSA at a major global tech multinational.
Regi
Influencer Manager
Juan "Regi" Cruz Curto is a former professional League of Legends player from Argentina. As a mid laner, he competed at the highest level in Latin America, winning the Copa Latinoamérica Sur championship twice with Kaos Latin Gamers. With over 10 years of competitive experience, Regi now brings his deep understanding of the esports and gaming ecosystem to manage our gaming influencer partnerships.
Tabata Revuelta
Account Manager
Tabata Revuelta is an Account Manager at Miela with over 10 years of experience in the esports industry. She has worked with organizations such as ESL and managed professional teams including KLG and Jurassic Gaming, gaining strong expertise in competitive ecosystems. At Miela, she manages VIP accounts, building long-term relationships with high-value users through personalized communication, trust, and consistent follow-up, driving retention and long-term value.
Hande
Influencer Manager
Hande is a former FPS streamer and Fenerbahçe Esports content creator in Turkey, with over five years of experience in the gaming and esports ecosystem. Through extensive live streaming and community engagement, she developed a strong understanding of both creator dynamics and brand expectations. At Miela, she manages influencer partnerships across EMEA, NA, and APAC, leveraging her global industry perspective to execute campaigns with precision and consistency.
+15 specialists worldwide
Engineers
Building robust, scalable systems that drive measurable performance results
Marketing Experts
Data-driven strategists delivering high-impact campaigns with proven ROI
Influencer Managers
Expert relationship builders with access to top-tier creator networks globally
AI & IT Specialists
Leveraging cutting-edge AI and automation to optimize every touchpoint
Esports & Gaming Specialists
Deep industry knowledge with expertise in competitive gaming, streaming platforms, and esports ecosystems worldwide