Who we are
The people who make Miela
A creator marketing agency bringing together people, technology and real industry experience across gaming, iGaming and sports.
500+
Active Creators
85M+
Followers Reached
23
Countries Covered
50+
Brands Worked With
Our story
We came from the worlds we work in
Miela grew from years spent inside gaming, esports, technology and marketing. That background shaped how we work today: understand the audience first, find the right people to reach them, and use technology to make better decisions along the way.
We now work with brands and creators across LATAM, Europe and Asia, bringing local understanding together with a global campaign approach.
We came from the game, the roster and the live stream, not from a media plan.
Our philosophy
Human insight marketing
We don't believe in hunches. We believe in data filtered by human creativity. Our anti-fraud system and backend optimization tools are built by humans, for humans, to deliver results that actually matter.
A model can score a creator. Only a pro knows if the community stays.
The team
The people behind the insights
People from gaming, esports, marketing and technology, working together to build better campaigns.
Influencer Manager
Juan "Regi" Cruz Curto is a former professional League of Legends player from Argentina. As a mid laner, he competed at the highest level in Latin America, winning the Copa Latinoamérica Sur championship twice with Kaos Latin Gamers. With over 10 years of competitive experience, Regi now brings his deep understanding of the esports and gaming ecosystem to manage our gaming influencer partnerships.
Founder & CEO
Miela was founded with the mission of transforming how brands connect with their audiences through innovative human-centric strategies and cutting-edge technology. The philosophy of combining human talent with technological innovation, esports expertise, and AI has positioned Miela as a Human-Insight Agency in the Gaming, Sports, and Trading sectors worldwide.
Chief Marketing Officer
Nicolás Sánchez is Miela's CMO with over a decade of experience in marketing and esports. He served as Marketing Manager for recognized professional esports teams in the competitive scene, with whom he won the LATAM South Championship. As a Marketing Specialist he has worked with leading technology brands and held the role of Marketing Manager for SSA at a major global tech multinational.
Influencer Manager
Hande is a former FPS streamer and Fenerbahçe Esports content creator, with over five years in gaming and esports. Through streaming and community engagement, she developed a strong understanding of creator dynamics and brand expectations. At Miela, she manages influencer partnerships across EMEA, NA, and APAC, using her perspective to execute campaigns with precision.
Global experience
Different markets need local understanding
One KPI framework. A different platform mix in every GEO.
We run creator-led campaigns across the Americas, Europe and Asia, adapting creator selection, content and execution to the language, platform and community in each market.
Miela currently lists campaign experience across 21 countries, with presence in Argentina, Chile, India, Mexico, Peru, the Philippines and Spain.
Our partners
Trusted by leading brands
We work with gaming brands and publishers to find the right creators, reach new audiences and grow.
Let's talk
Ready to build your campaign?
Tell us what you're working on. We'll help you figure out the creators, channels and approach that make sense for it.