Miela News
AI Is Changing Influencer Marketing, But Human Talent Still Wins
Artificial intelligence is transforming influencer marketing through automation and analytics, but human creativity, trust, and authentic relationships remain the foundation of successful campaigns.
The FIFA World Cup Is Already Underway: Why Influencers Are Key for Brands
The FIFA World Cup 2026 is already underway, and influencers are turning each match into a shared streaming experience, creating strong visibility opportunities for brands.
How to Identify Creators Who Generate High-Value Users
The best creator is not necessarily the one who generates the most registrations, but the one who attracts the highest-value users. Learn how to identify them.
Why Clips Go Viral and How to Position Your Brand in Them
Short-form clips have become one of the most powerful tools for both creators and brands. Learn how to position your brand within viral moments before they happen.
The Second Screen Effect: How Gaming and Sports Audiences Changed the Way They Watch Live Content
Gaming and sports audiences now experience live content across multiple screens, combining broadcasts, chats, clips, memes, real-time stats, and social conversations.
Miela runs campaigns featuring unique content to connect brands with real audiences
In a digital landscape where audiences are constantly exposed to traditional advertising formats, Miela continues to strengthen its focus on campaigns built around unique content, designed together with creators and adapted to the language of each community.
SiGMA Magazine: Chile's online gambling market awaits its turning point
SiGMA Magazine interviews Felipe Pastenes, CEO of Miela, on Chile's path toward iGaming regulation and what a licensing framework could mean for operators and brands in the region.
Influencer marketing in gaming outperforms paid media in ROI: a structural shift in the industry
Influencer marketing in gaming is outperforming paid media in ROI, driving real conversions and high-value users.
The future of gaming marketing isn't about more traffic, it's about better traffic
Twitch has consolidated itself as one of the most effective channels in gaming marketing, combining real-time engagement with high conversion rates and LTV. Here's why brands are shifting budgets toward streaming strategies.
Human Insight Marketing: Why Technology Alone Doesn't Convert in Influencer Marketing
Influencer marketing has evolved rapidly in recent years. More platforms, more creators, more budgets, and more brands betting on this channel as an acquisition driver. However, many strategies still make the same mistake: believing that technology alone guarantees results.
iGaming and Influencer Marketing: How the Industry Really Works and Why Professional Content Makes the Difference
The iGaming industry is one of the most competitive digital verticals in the world. In this context, influencer marketing has become one of the most effective channels to connect with relevant audiences. But it is also one of the most misunderstood.
The Journey from Creator to Content Professional Begins at Miela
Stop doing promos and start building a professional career. Miela transforms influencer marketing from an irregular terrain into a structured path where creators understand what works, why it works, and how to improve.
When Influencer Campaigns Have to Prove Real Impact
For a long time, influencer marketing was evaluated with a different standard than other digital channels. While paid media, affiliates, or SEO had to justify every euro invested with clear return metrics, influencer campaigns were defended from the realm of visibility and branding. That scenario is rapidly changing.
Miela at ICE Barcelona 2026: A Strategic Market Analysis
While major providers and platforms showcased their physical innovations, in ICE Barcelona's networking spaces an important conversation was unfolding about the sector's strategic future. Miela played a central role in these discussions, acting as the nexus between international operators and next-generation providers.
How Twitch's Sponsorship Ecosystem Works in 2026
Following the initial announcement in February 2025 and the recent definitive integration in December, the platform consolidates its new monetization model based on the 'Creator Profile' and 'Open Invites'.
Beyond Conversion: Why LTV is the Real Metric in Influencer Marketing
In the era of information overload, brands can no longer afford to measure the success of an influencer campaign based solely on likes, impressions, or even conversions. The true winning KPI is not who gets the most clicks, but who attracts users with high LTV.
Miela at SiGMA South Asia 2025: Driving the Future of iGaming from Colombo
Recently, Miela had a notable participation at SiGMA South Asia 2025, held in Colombo, Sri Lanka. At this edition, our CEO, Felipe Pastenes, represented the agency at one of the most influential events for leaders shaping the future of the global iGaming industry.
Miela Confirms Participation at SBC Summit Lisbon 2025
Lisbon, Portugal – September 2025 – Miela has confirmed its participation at the upcoming SBC Summit Lisbon 2025, a leading international event for the iGaming industry. The conference will gather operators, affiliates, technology providers, and regulators to discuss the future of the sector.
Miela CEO Felipe Pastenes Spoke at SiGMA Asia 2025
Manila, Philippines – June 2025 – Miela participated in SiGMA Asia 2025, where CEO Felipe Pastenes joined a featured panel discussion on "Why Gamification Strategies Fail." The panel brought together industry leaders to examine the challenges behind gamification in iGaming, addressing issues of design, player expectations, and market execution.
Miela Joined SBC Summit Americas 2025 Panel on Sports Talents
Miami, USA – May 2025 – Miela participated in SBC Summit Americas 2025, where CEO Felipe Pastenes was invited to join the panel "Sports Ambassadors and Influencers in the Industry in Latin America." The discussion explored how partnerships with athletes and influencers are reshaping iGaming engagement strategies across the region.
Miela Participated in SiGMA Americas 2025
São Paulo, Brazil – April 2025 – Miela participated in SiGMA Americas 2025, one of the region's most influential gatherings for the iGaming and sports betting industry. The event brought together operators, affiliates, regulators, and technology providers to discuss the opportunities and challenges shaping Latin America's fast-evolving markets.