Stories, News & Updates

Samsung faces a $15.1M fine for throttling Galaxy S21/S22 gaming performance, a case underscoring the importance of transparent hardware claims for gaming and entertainment brand creator partnerships.

Clutch ranks Miela among the top branding companies for the gambling industry in 2026, adding to our #2 rankings in Chile.

October 2026 brought major gaming industry shifts: EA's BioWare closure, Roblox executive playtime data release, esports upsets and viral game breakouts. Insights for CMOs and brand leaders.

Universal Music Group has signed a licensing deal with AI gaming music platform TYGER to adapt its catalog for dynamic, context-aware game soundtracks, reducing friction for brands and creators in gaming and entertainment.

Xbox's new hourly cloud gaming pay-as-you-go packs, starting at $3.99 for 10 hours, shift casual access models for gaming and entertainment brand marketers.

The Manifest and Clutch rank Miela #2 in Content Marketing and Branding in Chile, and #5 in Digital Marketing.

The closure of 25-year legacy esports org Evil Geniuses alongside new regional tournament launches and African esports growth reveals a maturing, fragmented industry for brand marketers.

Compare the best iGaming marketing agencies and growth partners in 2026 by compliance, real FTDs, traffic quality, retention, LTV and regional expertise.

The Esports World Cup has unveiled a 2027 qualifier program with over 400 global events, new Direct and Satellite routes, and expanded access for players across titles including chess.

The Esports World Cup Foundation added two new 2027 qualification routes targeting 1.8 million players across 400+ global events. Key implications for gaming and entertainment brand partnerships.

New esports prediction market offerings, including Robinhood's match-specific markets and 2026 Worlds viewership milestones, present fresh partnership opportunities for gaming and entertainment brands working with top creators.

New industry projections indicate cloud gaming could reach a $38B valuation by 2035 as traditional consoles decline, opening new strategic opportunities for gaming and esports brand leaders.

Miela breaks down key gaming industry shifts for brand leaders: cloud gaming growth, PS5 jailbreak IP risks, GTA 6 cloud rumors, new child safety rules and Epic's AI push.

Forkast's esports prediction market shutdown, Robinhood's scaled offerings and community esports events are reshaping engagement opportunities for gaming and entertainment brands.

Compare the best gaming influencer marketing agencies in 2026, their creator networks, regional coverage and approach to downloads, retention and campaign measurement.

Reports confirm Chinese tech firms purchased over 1 million Nvidia gaming and workstation GPUs this year to circumvent AI chip export controls, with ripple effects for gaming and entertainment brands.

The first USA TODAY Sports/PlayVS high school esports Super 25 rankings and December championship create new, vetted creator partnership opportunities for gaming and entertainment CMOs.

October 2026 esports news highlights cross-generational creator growth, mainstream brand collaborations, and expanding global tournament reach for gaming and entertainment brands.

New retail deals have cut prices on top OLED gaming monitors and a Sony Bravia gaming OLED TV to 30-day lows, with discounts reaching 44%.

ChatGPT adds Pro 500 at $500 a month as eligible Pro 200 users face lower allowances from October 30. What it means for creators and marketing teams.

Fortnite star Clix has launched a creator holding company, a move that signals growing professionalization of gaming creator talent management for brand partners.

Record attendance, a Michael Jordan keynote, AI on every stage and a booming affiliate channel: the SBC Summit 2026 takeaways that matter for marketers.

The 21st edition of All That Matters returns to Singapore as a six-day cross-vertical experience spanning music, sports, gaming and entertainment, offering new creator-brand partnership opportunities for CMOs.

The final day of SBC Summit 2026 brought the SBC Awards, Affiliate Leaders Summit panels, LATAM regulation debates and a Tiësto closing party in Lisbon.

The Academy’s 2029 Oscars move to YouTube reshapes live entertainment distribution. Our insight breaks down implications for gaming, esports and entertainment brand marketers.

Affiliate Leaders Summit debuts as a standalone event at SBC Summit Lisbon 2026, with 10,000 delegates. Miela meets affiliates and operators on site.

SBC Summit 2026 opened in Lisbon with 40,000 delegates, a Michael Jordan keynote and a standalone Affiliate Leaders Summit. Miela is on site.

Brazilian creator Lucan Pevidor secured the #1 spot on Tubefilter's global YouTube top 50 for all four September 2026 weeks, hitting 41 million total subscribers.

New industry analysis confirms top creators are increasingly diversifying across platforms to avoid career risk, a shift with major implications for gaming, esports and entertainment brand partnership strategies.

New Google Ads API updates add performance benchmarks and expanded PMax controls, giving gaming and entertainment CMOs sharper campaign oversight and brand safety guardrails.

Key creator industry updates: PewDiePie ends his vlog series, two high-profile creators explore comebacks, and a Finnish creator’s anti-racism response sparks conversation. Insights for brand marketers.

Miela analyzes Myntra's new 3X creator earning initiative for the festive season, unpacking implications for brand partnerships in gaming, entertainment and e-commerce.

YouTube CEO Neal Mohan outlined the platform’s AI strategy, with key implications for gaming, esports and entertainment brands working with creators. Miela breaks down the insights.

New GameSquare and Chartis partnership integrates granular Fortnite UGC creator data into measurement platforms, giving gaming and entertainment brands more precise creator performance insights.

Miela attends SBC Summit 2026 in Lisbon (Sep 29 to Oct 1): CMO Nicolás Sánchez Negrete and Pedro Landa, open to business meetings at the event.

Chile's Subtel ordered ISPs to block 37 new domains linked to Betano, Betsson, Rojabet and other operators, three weeks after the first wave of 42 blocks.

Yahoo Finance’s bet on creator-led journalism signals a vanishing line between journalists and creators.

Ranking of the most important influencer marketing agencies in Peru in 2026: local specialization, creator networks, measurement and coverage.

How much does an influencer marketing agency charge in 2026? Real ranges by model: monthly fee, percentage of spend, per campaign and per creator.

How much does an influencer with 100,000 followers earn in 2026? Real ranges per platform (Instagram, TikTok, YouTube, Twitch).

What agency represents Ibai Llanos? None in the traditional sense today: he co-owns his own ecosystem.

The 10 biggest video game companies in 2026, ranked by revenue: Tencent, Sony, Microsoft, Nintendo, NetEase and the surprises of the year.

Who is the number 1 influencer in Spain in 2026? The answer changes by metric: most followed versus best paid are different lists.

StepFun's Step 5 Preview is a 600B-parameter sparse MoE model with 1M-token context, native image input and benchmark scores near the frontier.

StarLadder StarSeries Season 20 more than tripled its peak viewership versus last year as Team Vitality beat Aurora 3-1 in the final.

The Free Fire World Series Southeast Asia 2026 Fall peaked at 681,910 concurrent viewers, a new record for the region's league.

G2 Esports closed a flawless 2026 LEC campaign with a 3-0 sweep over Movistar KOI in the Summer finals: fourth straight title.

Kai Cenat’s new fashion brand VIVET highlights the growing trend of creator-led brand extensions, with key takeaways for gaming.

A new Glossy analysis explores how women athletes are applying creator economy playbooks to build long-term brand equity.

A young Korean creator’s successful Roblox career highlights untapped creator partnership opportunities for gaming, esports and entertainment brands.

New 2026 data reveals Roblox's top creators earn up to $65M a year while most take home just $1,500. What the gap means for creators and brands.

Ranking of the best iGaming marketing agencies for Latin America in 2026: specialization, local teams, casino-native creator networks.

The GTA 6 Extended Look drove over 100,000 new Netflix sign-ups in the US during a six-hour exclusive window.

Anthropic, OpenAI and xAI agreed to pace frontier AI with embedded third-party evaluators.

The 2026 Roblox Innovation Awards redefined how brands win on the platform. The key winners, trends and opportunities for marketers this year.

New industry data reveals leading brands are prioritizing regional creators and faces to drive higher engagement and sales during festive periods.

New Australian legislation would let users opt out of algorithmic social feeds, shifting discovery dynamics for gaming.

Clutch has named Miela a Top Content Marketing Company in Chile for 2026.

Inside Miela's vetting process for iGaming creators: audience authenticity, GEO and age fit, compliance awareness and FTD quality.

CPA or RevShare? The two dominant deal models in iGaming acquisition explained: when each wins, hybrid structures.

FTD (First Time Deposit) is the metric that defines iGaming acquisition economics.

A platform-agnostic creator model positions top influencers as independent media businesses.

YouTube Gaming creators charge 23% higher rates than Twitch for comparable brand deals, per new data. What it means for budgets.

OpenAI's ChatGPT Images 2.5 brings sharper detail, multi-turn precision editing, Sketch, templates and two new API models (Flare and Sunburst).

Gambling promotion by creators sits at the intersection of country regulation, platform rules and ad disclosure.

How to choose an iGaming influencer marketing agency in Chile, Peru, Mexico and Argentina: creator vetting, anti-fraud.

A Forbes Agency Council piece by Taktical Digital's Ilan Nass defines brandformance: integrating brand building and performance marketing for measurable.

Henkel Consumer Brands Ibérica's marketing director explains how the 150-year-old company uses data, AI and automation to elevate brand building.

New analysis finds Gen Alpha targeting is moving away from behavioural data, putting gaming.

OpenAI launches GPT-6 Astra, its most intelligent model to date: state-of-the-art in computer use, coding and science.

Roblox creator activity generated $752M in U.S. GDP in 2025, up 69% YoY, per a new study: what the creator economy milestone means for brands.

Roblox paid creators $1.5B in 2025, with U.S. creators generating $752M in GDP impact and 7,525 equivalent full-time jobs.

Latest creator industry updates for gaming and entertainment brands: Netflix signs travel vlogger Drew Binsky, Dude Perfect appoints new CEO.

dentsuX's DQTwitch Expedition for DQ Canada merges Twitch gaming culture with real-world brand activations.

New YouGov data shows 41% of Gen Z discover products through influencers, level with search engines and more than double TV.

New account wins and creator-focused AI moves from Publicis and Minecraft signal shifting brand-creator partnership trends for gaming.

Subtel ordered 42 betting sites blocked in Chile. Rojabet, Betsson and others returned via mirror domains. The full 2026 map and what comes next.

Are online bets legal in Chile in 2026? The current legal status, the bill in Congress, when regulation could arrive.

SanDisk’s new OP Twitch campaign pairs an anonymous masked gamer with top esports creators to promote its Optimus SSD line.

Chile's Subtel instructed the country's ISPs to block 42 unlicensed betting sites by DNS within 48 hours, in strict compliance with a Supreme Court ruling.

Hank Green’s new ClockwiseTV app delivers curated, ad-free STEAM content for 8-12 year olds.

Many players think GTA 6 is just "GTA 5 but prettier". Comparing it side by side with GTA 5's original trailers proves the generational leap is far bigger.

God of War star Christopher Judge’s Bucharest Gaming Week appearance highlights growing demand for A-list talent at gaming and esports events for brand.

The inaugural 2-day Tech X Gaming Expo in Kohima, Nagaland, closed with strong creator and brand attendance.

The BBC’s new senior role focused on building youth audiences across YouTube, TikTok and Roblox offers key lessons for gaming and entertainment brand CMOs.

Two 100,000-subscriber finance YouTube founders quit content to scale fintech startup Smart Money Club, a key case for creator economy brand marketers.

Do you pay taxes on betting winnings in Latin America? The rules by country: Colombia, Mexico, Peru, Chile, Argentina and Brazil.

A new Nerdbot analysis breaks down how leading gaming, esports and entertainment brands use tailored SEO strategies to reach high-intent players amid.

Newzoo projects $213.9B for the games market in 2026, up 6.1%: mobile leads, GTA 6 boosts console, growth shifts to retention.

Diva Agency and Fourth Floor’s new tech-enabled partnership merges human talent management with proprietary tech to streamline gaming and esports.

Streaks, prize wheels, daily missions and tiered rewards: e-commerce is adopting the retention playbook that iGaming spent twenty years perfecting.

The Good Good Golf ad backlash over a violent visual highlights critical brand-creator alignment and crisis response risks for gaming.

New data shows Minecraft’s creator economy has grown steadily for 17 years.

SaySo’s new creator-curated news app aims to fix long-standing reader engagement gaps in digital news.

Kick's co-founders have launched Club, a superfan community platform that unifies subscriptions, tipping and merch. What it means for creators and brands.

YouTube is offering top creators multi-million dollar deals to avoid working with Netflix, a move that redefines creator leverage in the streaming wars.

How long a casino withdrawal takes by method: crypto in minutes, e-wallets the same day, cards and bank transfers from 1 to 5 days.

The Responsible Online Gaming Association has released a Marketing and Advertising Code adopted by all its members. What it changes for iGaming marketing.

The Business of Esports 2026 report maps viewership, sponsorship and commercial trends. What CMOs should take from it for next year's budgets.

From August 24, YouTube will count a public view from the first frame of every video.

Leaked GTA 6 gameplay is circulating online and Rockstar is issuing copyright takedowns. What the Cyberleek hack means for gaming brands and creators.

A U.S. university has launched the first bachelor’s degree focused on content creation and influencing.

Mshale's latest coverage explores folding iPhones' entry into the creator economy, with key implications for gaming.

New 2018-2026 game streaming creator economy data highlights growing audience reach and shifting brand partnership opportunities for gaming.

Top game publishers SEGA, Larian Studios and Double Fine are confirmed for PAX West 2026.

What a no deposit bonus is and how it works: types, wagering requirements, win caps and eligible games explained before you claim one.

ChatGPT Ads are now live in Mexico, the UK, Brazil, Japan and South Korea. Where OpenAI operates ads and how the conversational format works.

YouTube is doubling its new creator monetisation threshold from 2027.

Top 5 Roblox marketing agency rankings for 2026: how brands choose specialized partners for immersive, creator-led campaigns on the platform.

Twitch and Amazon reportedly plan to train generative AI on live streams, with an opt-out for creators.

Nagaland’s first Tech & Gaming Expo in Kohima highlights fast-growing regional gaming and creator ecosystems across South Asia.

New creator-brand collabs, from Addison Rae’s Fortnite skin to Erling Haaland’s creator success.

Reddit is piloting in-house video versions of viral Reddit stories, aiming to capture traffic currently flowing to Shorts and TikTok.

How to tell if a betting site is safe: verifiable license, HTTPS, reliable payments, real reputation and responsible gambling tools before depositing.

Raptor PR’s new Early Gaming Growth platform fills a critical gap for early-stage gaming startups navigating B2B communications.

New industry analysis shows most gaming companies are prioritizing creator ecosystems over standalone platforms.

Gaming brands are moving beyond one-off sponsorships to build long-term creator partnerships that drive trust, retention, and sustainable business growth.

Dentsu’s upcoming Roblox RPG Egg Hunt 2026 highlights growing brand investment in immersive.

Twitch streamer Cinna’s Bang Energy partnership during his record-breaking subathon offers key insights for gaming and entertainment brands building.

Razer’s acquisition of StreamElements, a leading streamer tool platform, signals a shift toward brand-owned creator infrastructure.

Chess.com’s hire of former Riot Games esports executive Chris Roberts signals a strategic push to formalize chess as a mainstream competitive esport.

Xbox's recent restructuring offers valuable lessons for publishers and marketers, highlighting why efficiency, player retention.

The new partnership between Japanese esports brand REJECT and AnyMind Group highlights growing demand for streamlined.

The trends that will shape iGaming in Latin America in 2026: regulation spreads, measurement by FTD and LTV, creators as media.

New analysis finds Qatar Airways outperformed higher-volume travel competitors on Instagram by prioritizing engagement over frequent content output.

Modern game launches are no longer driven by advertising alone.

Artificial intelligence is transforming influencer marketing through automation and analytics, but human creativity, trust.

What rollover means in a casino bonus, how the wagering requirement is calculated with examples and how to evaluate a bonus before accepting it.

The biggest iGaming markets in Latin America in 2026: which countries regulate online gambling.

2026 ranking of the 7 best influencer marketing agencies for Latin America: creator quality, local teams, real-time measurement and who should pick which.

How to withdraw money from an online casino step by step: account verification, bonus conditions, payment methods and the most common mistakes.

Online casino regulation in Colombia in 2026: how Coljuegos licensing works, which operators are authorized.

Are online casinos legal in Mexico in 2026? How the SEGOB license works, which casinos hold it, what changed with the IEPS tax and why the market matters.

Online betting in Peru in 2026: how Law 31557 and MINCETUR work, why it is the fastest growing market in LATAM and which companies are growing.

The FIFA World Cup 2026 is already underway, and influencers are turning each match into a shared streaming experience.

The best creator is not necessarily the one who generates the most registrations, but the one who attracts the highest-value users.

Short-form clips have become one of the most powerful tools for both creators and brands.

Gaming and sports audiences now experience live content across multiple screens, combining broadcasts, chats, clips, memes, real-time stats.

How to check if an online casino is legal: verify the license in the regulator's official registry, spot the red flags and avoid the risks.

Ranking of the best gaming marketing agencies for Latin America in 2026: gaming specialization, local teams, creator networks.

Online betting in Argentina in 2026: provincial regulation (LOTBA), the new restrictions in Buenos Aires.

In a digital landscape where audiences are constantly exposed to traditional advertising formats.

SiGMA Magazine interviews Felipe Pastenes, CEO of Miela, on Chile's path toward iGaming regulation and what a licensing framework could mean for operators.

Influencer marketing in gaming is outperforming paid media in ROI, driving real conversions and high-value users.

Twitch has consolidated itself as one of the most effective channels in gaming marketing.

Influencer marketing has evolved rapidly in recent years. More platforms, more creators, more budgets.

The iGaming industry is one of the most competitive digital verticals in the world.

Stop doing promos and start building a professional career. Miela transforms influencer marketing from an irregular terrain into a structured path where.

For a long time, influencer marketing was evaluated with a different standard than other digital channels.

While major providers and platforms showcased their physical innovations.

Following the initial announcement in February 2025 and the recent definitive integration in December.

In the era of information overload, brands can no longer afford to measure the success of an influencer campaign based solely on likes, impressions.

Recently, Miela had a notable participation at SiGMA South Asia 2025, held in Colombo, Sri Lanka.

Lisbon, Portugal – September 2025 – Miela has confirmed its participation at the upcoming SBC Summit Lisbon 2025.

Manila, Philippines – June 2025 – Miela participated in SiGMA Asia 2025.

Miami, USA – May 2025 – Miela participated in SBC Summit Americas 2025.

São Paulo, Brazil – April 2025 – Miela participated in SiGMA Americas 2025.