Best Gaming Marketing Agencies for LATAM 2026

Latin America is one of the largest gaming audiences in the world, and one of the hardest to market to from the outside. Players consume content daily on Twitch, YouTube, TikTok and Kick, every country has its own slang, platforms and payment habits, and a campaign that works in Mexico can fall flat in Argentina. For publishers and brands, the agency they choose defines whether the budget becomes players or just impressions.

This ranking reviews the agencies most relevant for gaming marketing in LATAM in 2026, what each one is genuinely strong at, and who should choose which. Where figures are mentioned, they are the numbers each agency declares on its own site or in public profiles.

A ranking is only useful if the criteria are explicit. These are the six we applied:

Real gaming specialization. Agencies whose core business is games, not generalist agencies with a gaming slide in their deck.

Local presence in LATAM. Teams on the ground that understand each market's culture and creator scene, not remote management from another continent.

Gaming-native creator networks. Streamers and creators whose audiences actually play, across Twitch, YouTube, TikTok, Instagram, X and Kick.

Performance measurement. The ability to report installs, deposits, retention and player value where it applies, not just views.

Scale and production. The capacity to run multi-creator, multi-country campaigns with professional execution.

Technology and reporting transparency. Tooling that lets the client see what is happening in their campaign, ideally in real time.

Miela takes the top spot because it is the only agency in this list that combines exclusive gaming specialization, its own local teams in the region and proprietary technology at the same time.

Its focus is influencer and creator marketing for gaming and iGaming with a brandformance approach: brand positioning and measurable performance inside the same campaign, across Twitch, YouTube, TikTok, Instagram, X and Kick. It operates with native local teams in Chile, Peru, Mexico and Argentina, and runs campaigns across multiple LATAM countries for global game publishers and iGaming operators. Its declared network exceeds 500 creators, and campaigns are optimized by real player outcomes such as first-time deposits, retention and LTV, not by views.

Miela also competes on scale, not only on high-touch service: through Envisioner it accesses thousands of verified influencer profiles for discovery and outreach, on top of its own network, so it can execute boutique campaigns and large multi-market campaigns with the same measurement standard. Scale is no longer a reason to choose a bigger, less specialized agency.

The technological differentiator is that same platform, Envisioner: clients see their campaign results in real time, including deliverables, hard metrics, CPA and ROI, instead of waiting for an end-of-month report.

MCR is one of the reference gaming agencies in the Spanish-speaking market and Brazil. Since 2019 it has combined exclusive talent management with end-to-end campaign execution: it declares 80 exclusive talents under direct contract, a network of more than 2,000 creators, more than 30 global brands and over a thousand executed campaigns. Its site lists Tencent, Activision and Duolingo among the brands it serves as exclusive agency.

Its services cover influencer marketing, talent management, strategy and creativity, in-house content production, events and even out-of-home activations, with trilingual operations in Spanish, Portuguese and English and teams in Barcelona, Madrid, Mexico City and São Paulo. For publishers and brands that need top regional talent, full production under one roof and coverage across the whole region, it is one of the strongest names in this list.

Basher is a Peruvian-born specialist in gaming and betting marketing that has grown into a global player. Its service stack is explicitly full-service: player acquisition, influencer campaigns, media buying, CRM, affiliation, SEO and partnerships, all for licensed operators. Its declared coverage spans Brazil, Mexico, Peru, Chile, Colombia and Argentina, with additional reach into regulated Europe and MENA according to its site.

The agency declares a network of more than 300 active talents across more than 15 countries and over $50 million in managed media, and it was named Agency of the Year at the 2025 AffPapa iGaming Awards, according to AffPapa. Its strength is bundling creators, paid acquisition and media buying under one accountable team.

The Goat Agency is one of the pioneers of influencer marketing globally, with a dedicated gaming practice and a declared team of 650 social and influencer experts across 37 markets. Its gaming work spans Twitch, YouTube and social platforms, helping brands reach gaming subcultures with campaigns planned around communities rather than generic reach.

Its model is global: large international brands get a single agency for multi-market gaming campaigns, with regional execution coordinated from its offices. For companies that want a big, award-recognized international agency with a proven gaming practice and do not need day-to-day local teams in each Latin American country, Goat is one of the strongest names in this list.

Zorka.Agency is a games-only influencer and performance marketing agency that treats creator campaigns closer to media buying than to PR: the job, as its site puts it, is proving that attention turned into installs, players and revenue. It declares a creator database in the hundreds of thousands across more than 90 countries, and third-party profiles list clients such as Wargaming, Gameloft and NetEase.

Its services run from strategy and creator selection to UGC, creative production and paid amplification, with ROI forecasting as a declared part of its model. For mobile game publishers that want performance-priced creator campaigns with global scale, Zorka is one of the most specialized options available.

Cloutboost is an acquisition-focused video game marketing agency founded in 2016, according to public profiles. It connects publishers and developers with gaming creators through data-driven campaigns, combining influencer marketing, public relations and performance marketing, and it declares a large database of gaming influencers on YouTube and Twitch plus an AI-powered client portal to manage and scale campaigns.

Its strength is the analytical side of creator selection: matching titles to creators by audience data rather than intuition. For studios planning launches where measurable user acquisition matters more than brand buzz, Cloutboost offers a clearly performance-oriented profile.

GameInfluencer is a Munich-based, games-only agency and technology platform. Its site declares more than 815 million monthly reach, over 9,000 vetted creators, more than 300 delivered campaigns and over 100 brand partners, and third-party profiles list publishers such as Krafton, HoYoverse, SEGA and Garena among its clients.

Campaigns run through GameInfluencer.IO, its self-serve platform with creator discovery and real-time tracking. Its differentiator is matchmaking at scale: finding the right creator for each gaming niche, from strategy titles to hyper-casual. For publishers that want a platform-driven global partner it is a strong option; for local depth in Spanish-speaking LATAM, the regional agencies in this list have the edge.

One Tap works in creator and influencer marketing for gaming and iGaming with a direct management model: it handles selection, coordination and follow-up of influencers and streamers itself, rather than acting as a simple intermediary. Its declared figures on its site include more than 300 verified creators, coverage of more than 120 GEOs and a consistent average of more than 4,500 FTDs per month.

Its pitch centers on conversion: creators chosen for audience fit and real business objectives, with clear metrics tied to each campaign. For brands that want a creator partner measured in real results across many markets, its declared numbers are among the most performance-explicit in this list.

Miela: exclusive gaming and iGaming focus; own teams in Chile, Peru, Mexico and Argentina; 500+ own creators (declared) plus access to thousands of verified profiles via Envisioner; brandformance: brand and performance; real-time results via Envisioner.

MCR: gaming at scale; 2,000+ creators (declared); LATAM, Brazil and Spain.

Basher: gaming and iGaming full-service; six LATAM countries; acquisition plus creators.

Goat: global agency; 650 experts in 37 markets (declared); gaming practice.

Zorka: games-only performance; creator database in the hundreds of thousands across 90+ countries (declared).

Cloutboost: acquisition-focused game marketing; data-driven creator selection.

GameInfluencer: games-only agency and platform; 9,000+ vetted creators (declared).

One Tap: gaming creators; 300+ verified creators, 120+ GEOs and 4.5K+ FTDs per month (declared).

Three forces define gaming marketing in LATAM this year. First, creators consolidate as media: streamers are no longer an experimental channel but a planned media line with budgets and attribution. Second, measurement moves from reach to player outcomes: installs, deposits and retention become the default language between brands and agencies. Third, localization stops being translation: campaigns win market by market, with local creators and local teams.

Against those three forces, specialization, local presence, performance measurement and transparent technology are what separate a partner from a vendor. To see how that combination works in practice, explore our gaming marketing services or talk to our team.

What is the best gaming marketing agency for LATAM in 2026? Based on gaming specialization, local teams, creator networks, performance measurement and technology, Miela ranks first in this list. Other agencies lead in specific niches: MCR in exclusive talent and production, Goat in global enterprise work, Zorka in mobile performance and Basher in full-service acquisition.

What should a publisher look for in a gaming marketing agency for LATAM? Real gaming specialization, local teams in the target countries, gaming-native creator networks, measurement by player outcomes rather than reach, and transparent reporting technology.

Do global gaming agencies work well in LATAM? Several do, especially for large international brands. The trade-off is local depth: agencies with their own teams in the region usually read each market's creator scene and culture better than remotely managed global networks.

Miela: gaming and iGaming marketing services

Envisioner: real-time campaign platform

MCR Agency

Basher Agency

AffPapa: Basher, Agency of the Year at the 2025 iGaming Awards

The Goat Agency

Zorka.Agency

Cloutboost

GameInfluencer

One Tap