Founder & CEO
Miela CEO Felipe Pastenes Spoke at SiGMA Asia 2025
Manila, Philippines – June 2025 – Miela participated in SiGMA Asia 2025, where CEO Felipe Pastenes joined a featured panel discussion on "Why Gamification Strategies Fail." The panel brought together industry leaders to examine the challenges behind gamification in iGaming, addressing issues of design, player expectations, and market execution.
Manila, Philippines – June 2025 – Miela participated in SiGMA Asia 2025, where CEO Felipe Pastenes joined a featured panel discussion on "Why Gamification Strategies Fail." The panel brought together industry leaders to examine the challenges behind gamification in iGaming, addressing issues of design, player expectations, and market execution.
Pastenes shared insights on why certain strategies fall short and how operators can rethink engagement models to create lasting value and sustainable growth. His contribution reflected Miela's ongoing commitment to advancing dialogue on innovation and responsible practices within the global gaming sector.
Alongside the panel appearance, Miela connected with peers, regulators, and partners throughout the event to explore opportunities in Asia's fast-developing markets. The company highlighted its integrated approach to market expansion, player retention, and compliance-driven innovation.
As one of the premier forums in the region, SiGMA Asia once again proved to be a platform for forward-looking discussion and collaboration. Miela's presence reinforced its ambition to remain at the forefront of conversations shaping the future of iGaming.
About SiGMA Asia
SiGMA Asia 2025 took place in Manila, Philippines, drawing thousands of professionals from across the globe. The event combined exhibitions, networking, and knowledge-sharing sessions, making it a central hub for decision-makers shaping the future of gaming in Asia and beyond.
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