Kick Founders Launch Club, a Creator-Centric Superfan Monetization Platform

The streaming industry’s next evolution in creator monetization arrived August 18, 2026, when the co-founders of live streaming platform Kick officially launched Club, a dedicated superfan community and revenue unification tool, out of beta. The platform, built by Australian entrepreneurs Bijan Tehrani and Ed Craven, who first rose to prominence in the digital content space with the 2022 launch of streaming platform Kick, is designed to give creators a centralized hub to engage their most dedicated fans while consolidating disparate income streams into a single, branded space.

For brands operating in gaming, esports and entertainment, the launch signals a meaningful shift in how creator partnerships can be structured to drive deeper fan loyalty and more predictable revenue, moving beyond one-off sponsored posts to long-term, community-aligned collaborations. Unlike generic social media channels that prioritize algorithmic reach over dedicated fan interaction, Club is built exclusively for creators to cultivate their most valuable audience segment: superfans willing to pay for exclusive access, content and community perks.

Club’s core value proposition centers on giving creators full ownership of their fan relationships, rather than relying on third-party social platforms that control audience reach and take a significant cut of creator revenue. Creators can launch fully customizable Club spaces tailored to their brand, with built-in tools for tiered subscriptions, direct tipping, exclusive video and written content, merchandise storefronts and ticketed virtual or in-person events. All revenue streams are aggregated in a single dashboard, eliminating the need for creators to manage multiple disparate tools and payment processors.

Club launched out of beta on August 18, 2026, after a year-long testing period with a cohort of 500+ gaming, esports and entertainment creators. The platform consolidates creator revenue streams including subscriptions, direct tipping, exclusive content access and merchandise sales into a single, customizable community hub. For brands, this opens a new channel for partnership activations that feel native to the creator’s community, rather than disruptive sponsored content. Early brand partners in the beta period reported 2x higher conversion rates for Club-exclusive offers compared to standard social media sponsorships, though these figures are based on self-reported creator data.

Kick disrupted the live streaming space in 2022 by offering creators a 95/5 revenue split on subscriptions, a stark contrast to the 50/50 splits common on incumbent platforms at the time. The platform’s focus on creator autonomy and lower fees quickly made it a favorite among gaming and esports streamers, who make up a large share of its 10+ million monthly active users. Club is a natural extension of this philosophy, designed to give creators even more control over their income and fan relationships beyond the live stream itself.

Unlike standalone community platforms that require creators to direct fans away from their primary content hub, Club integrates natively with Kick, allowing streamers to promote their Club space directly during broadcasts and drive seamless sign-ups for viewers. Early reports indicate Club’s platform fee for creator revenue is lower than the 10-20% cut taken by most mainstream social and community platforms, though exact pricing tiers have not been publicly disclosed. For creators who have built their audiences on Kick, the integration removes a major friction point that has long plagued community building on third-party tools.

For CMOs in gaming and esports, Club represents a shift away from transactional, reach-based sponsorships toward deeper, community-rooted partnerships. Because Club audiences are pre-qualified superfans who have already opted in to pay for access to a creator’s content, brand activations on the platform deliver far higher engagement and conversion rates than broad social campaigns. A brand partnering with a top esports streamer on Club, for example, could offer members exclusive in-game skin codes, early access to new product drops, or virtual meet-and-greets with pro players, all while measuring impact through actual purchase and engagement data rather than vague impression metrics.

The platform also addresses a long-standing pain point for brands: the lack of transparency around creator audience quality. Since Club members have already demonstrated a willingness to spend money on a creator’s offerings, brands can be confident that their activations are reaching highly engaged, high-intent users, rather than passive scrollers who may not even see sponsored content in their feeds.

Club enters a crowded creator community space that includes established players like Patreon, Discord and YouTube Memberships, but its unique positioning as a streaming-native tool gives it a distinct advantage. Unlike generic community platforms that are not built specifically for creators who rely on live streaming as their primary content format, Club’s native Kick integration and focus on unified revenue streams address gaps that have long frustrated top streamers. According to early user reports from the beta period, creators saw a 30% increase in average revenue per superfan after migrating their community offerings to Club, though these figures have not been independently verified.

The launch also comes as the creator economy continues to mature, with creators and brands alike prioritizing sustainable, long-term partnerships over one-off viral hits. By giving creators a dedicated space to cultivate their most loyal fans, Club positions itself as a key infrastructure player in the next phase of the creator economy. For brands that invest in these community-focused partnerships early, the payoff is likely to be stronger fan loyalty and more measurable ROI over time.

How does Club differ from existing creator community tools like Discord or Patreon? Club is built natively for creators to unify all revenue and engagement streams in one branded space, with direct integrations to streaming platforms like Kick, eliminating the need for creators to direct fans to third-party tools. It also offers lower platform fees than most incumbent community platforms, and is designed specifically for superfan engagement rather than general fan discussion.

What are the brand partnership opportunities on Club? Brands can collaborate with creators to offer exclusive, co-branded perks to Club members, including early access to products, limited-edition merchandise, ticketed virtual or in-person events, and custom content. Because Club audiences are pre-vetted superfans, these activations typically deliver higher conversion rates and stronger brand affinity than broad social media sponsorships.

Is Club accessible for creators outside of the gaming and esports space? While Club’s initial beta cohort was heavily focused on gaming, esports and entertainment creators, the platform is open to all creator verticals, including lifestyle, music and education, as of its full launch. Early non-gaming beta testers reported similar engagement and revenue lift to their gaming counterparts.

At Miela, we have long argued that the most impactful brand-creator partnerships are rooted in authentic human connection, not just transactional reach. Club’s focus on giving creators full control over their community and revenue streams aligns directly with our core belief that exceptional talent, when equipped with the right tools, can deliver far more value for brands than algorithm-driven impressions alone. By consolidating fan engagement and monetization in a creator-owned space, Club removes the middleman that often dilutes the relationship between creators, their audiences and the brands that align with their values.

For CMOs navigating an increasingly fragmented creator economy, this launch is a reminder that the most durable partnerships are built on shared audience loyalty, not just vanity metrics. The best technology does not replace human creativity—it amplifies it, giving creators the space to cultivate deeper connections with their fans, and giving brands a more authentic, measurable way to reach the audiences they care about most.

Tubefilter — The founders of Kick are in the Club as their new platform comes out of beta