Real Players, Measurable Results
A performance-driven iGaming influencer campaign built to acquire high-intent players who deposit, play and stay active over time.
1,100+
FTDs Acquired
110%
Conversion Target Achieved
600+
Re-deposits Generated
130+
Influencers Activated
800+
Deliverables Produced
The challenge
Volume was easy. Quality took work.
We seek users who generate recurring deposits and sustained activity over time.
Pin-Up set out to acquire new players through influencer marketing while guaranteeing traffic quality and real engagement. The challenge was filtering out low-intent users in a vertical where incentivized sign-ups and sporadic bonus hunters are the norm.
In iGaming, a registration only counts when the player deposits. The campaign needed to attract real customers with genuine intent to play: users who generate recurring deposits and sustained activity over time. That made LTV the metric that mattered, above clicks and sign-ups.
Our approach
Optimized for real conversions
Miela designed and executed a multi-channel influencer strategy across Instagram, YouTube (podcasts), Kick, Twitch and X, with native content formats tailored to each platform.
Campaigns were integrated organically into each creator's content and drove users directly to the Pin-Up platform through tracking links and QR codes with incentives. Every stage of the funnel was optimized for one outcome: verified registrations that turn into active, depositing players.
We do not charge per click; we work to generate active recurrent users.
Real Customers
Acquire users with genuine intent to play, screened to keep incentivized traffic and sporadic bonus hunters out.
LTV First
Optimize for players who generate recurring deposits and sustained activity over time, beyond one-time registrations.
CPA Discipline
Strict control of cost per acquisition to keep margins healthy from day one, optimized for real conversions instead of clicks.
Direct Funnel
Convert viewers directly into verified registrations through tracking links and QR codes with incentives.
The right creators
Aligned with betting audiences
More than 130 influencers were activated across the campaign. Talent selection was aligned with gaming and betting audiences: creators from sports, casino, gaming, trading and prediction markets niches whose communities already follow that kind of content.
With coverage across Latin America and multi-format content that ranged from social posts to live streams and long-form discussion, each creator spoke to their community in their own tone while the campaign goals stayed clear.
Content created by the influencer, tailored to their tone: high engagement, vital for conversion.
The results
High-quality players, steady flow
The campaign delivered a steady flow of high-quality players, reaching 110% of the conversion target with more than 1,100 first-time depositors acquired through 130+ influencers and 800+ deliverables.
Traffic quality held up beyond the initial acquisition: user engagement stayed active after the first deposit, with a positive LTV trend compared to baseline. That validated the performance-driven influencer strategy focused on real users with genuine intent to play.
Due to privacy policies with our partners, some metrics are presented as percentages or approximate values.
- 110%Conversion target achieved
- 1,100+FTDs acquired
- 600+Re-deposits generated
- 130+Influencers activated
- 800+Deliverables produced
- PositiveLTV trend vs baseline
Content strategy
Every channel covered a stage of the funnel
Build Trust at Scale
Influencers and celebrities gave the brand massive reach, building trust and driving direct promotion through specialized campaigns tailored to each audience.
YouTube & Podcasts
Long-Form Conviction
Activations on channels with high engagement and niche digital audiences let long-form discussion build real intent before the first click.
Kick & Twitch
Prove It Live
Long-form streams worked the middle of the funnel: live interaction and real-time gameplay let users understand the product through authentic experience.
X (Twitter)
KOLs Amplify the Message
Recognized sports KOLs and influencers like César Luis Merlo pushed the campaign on X with a direct call to action, sending their communities straight to register and make their first deposit through tracked links and incentives.
Human Insight Marketing
Data finds the patterns. People make the call.
Codes and affiliate tracking monitored every action, keeping investment pointed at a clear CPA target. Human judgment decided which creators, communities and formats were worth that investment in the first place.
That combination shaped the campaign from talent selection through content formats and conversion optimization.
We meticulously select creators whose niche aligns perfectly with the high-value audience.
What we learned
High intent beats high volume
The Pin-Up campaign confirmed that iGaming acquisition works when influencer marketing is treated as a performance channel: measured against CPA and LTV above impressions.
Creators whose communities already trusted them around sports, betting and casino content converted viewers into verified registrations and first deposits, because the recommendation arrived with context and credibility.
Covering the full funnel, from short-form discovery to live streams and bottom-of-funnel banners, is what turned attention into deposits and deposits into recurring players.
Your turn
Looking for players who actually deposit?
Whether you're launching in a new market or scaling player acquisition, we'll help you find the creators and communities that convert.