Miela will be at G-STAR 2026 in Busan, South Korea's largest game show. Our founder and CEO, Felipe Pastenes, will be at BEXCO for the business days, from Thursday, November 19 to Saturday, November 21, meeting game publishers about creator campaigns.

Why we are going to Busan

We run creator campaigns at global scale, and every piece is unique, made by each creator for their own audience. Our focus is multiplayer games, where creators bring in the most players: MMOs, shooters, battle royale, MOBAs and strategy games that grow with their player base.

Our World of Warships case shows the approach. More than 110 creators across Asia and Europe, chosen for audience fit rather than follower count, reached 134% of the campaign's download target, with 25% of players still active 30 days after install.

G-STAR's business exhibition is built for these conversations: three days of meetings between company representatives, from November 19 to 21.

What G-STAR 2026 is

G-STAR 2026 runs from November 18 to 22 at BEXCO in Busan under the slogan "Expand Your Horizons". It is organized by the Korea Association of Game Industry (K-GAMES) and managed by the G-STAR Organizing Committee and the Busan IT Industry Promotion Agency, according to the official site. The week opens with the Korea Game Awards on November 18. The business exhibition (BTB) runs from November 19 to 21, 10:00 to 18:00, and the public exhibition (BTC) runs four days, from November 19 to 22, as Global Korea Post reported.

The show's conference, G-CON 2026, takes place on November 19 and 20 with narrative and storytelling at its center. Its speakers include Macross creator Shoji Kawamori and members of the CD PROJEKT RED story team behind The Witcher 3. Korea JoongAng Daily, which calls G-STAR Korea's largest gaming expo, reported that this year's conference explores where AI and storytelling meet.

Meet Miela at G-STAR

Felipe will be available for meetings at BEXCO from November 19 to 21. Publishers and studios planning creator campaigns can book a time through G-STAR Live Biz Matching, the show's B2B meeting platform, or through our contact page. See our gaming practice.

Frequently asked questions

When and where is G-STAR 2026? From November 18 to 22, 2026, at BEXCO in Busan, South Korea. The BTB business exhibition runs from November 19 to 21.

Who is attending for Miela? Felipe Pastenes, founder and CEO. Before founding Miela he was a professional League of Legends player and LATAM South champion.

What does Miela do for game publishers? We plan and run creator campaigns on YouTube, Twitch, Kick, TikTok and Instagram, with content made by each creator for their own audience and results measured in players, not only in views.

How do I book a meeting with Miela at G-STAR? Through G-STAR Live Biz Matching or our contact page.