Miela Agency

    Felipe Pastenes Speaks at SiGMA World Rome 2026

    Felipe Pastenes Speaks at SiGMA World Rome 2026

    SiGMA

    Nicolás Sánchez
    Nicolás Sánchez

    Chief Marketing Officer

    COMPANY UPDATES
    October 31, 2026

    Miela CEO Felipe Pastenes joins the Main Stage panel The Skills Gap After AI at SiGMA World Rome on November 5 and meets operators from November 3 to 5.

    Does your casino, sportsbook or betting brand need creator-led player acquisition? Learn about our iGaming influencer marketing.

    Miela will be at SiGMA World 2026 in Rome, with our founder and CEO, Felipe Pastenes, on the Main Stage. On Thursday, November 5, he joins the panel "The Skills Gap After AI: What Will iGaming Hire For Now and Next?", from 15:20 to 15:50 (Rome time) in Hall 3 of Fiera Roma.

    The panel: what iGaming will hire for after AI

    According to the SiGMA World agenda, the panel starts from a simple fact: AI is making creative, technical and operational work faster and cheaper, so companies have to rethink what they hire for, how they assess talent and which skills still command a premium. As CVs and traditional job titles lose relevance, the discussion covers AI fluency, adaptability and reputation-based hiring, along with retention, mid-level churn, career progression and the human capabilities companies still need to attract and keep.

    Felipe shares the stage with Christopher Grech Bonett (Owner & Founder, R77), Anastasiia Karmazina (CHRO, MEGAFAIR), Margo Markalova (Head of International Recruitment, LENKEP HR Agency), Guy Barel (Co-Founder & CEO, Canditech) and Kim Yazdi (Senior Gaming & Regulatory Analyst, Tal Ron, Drihem & Co.). The session is part of the Talent Economy block on the Main Stage.

    The view Felipe brings to the stage

    Felipe speaks from inside a company that already works this way. At Miela, Aria, our AI agent inside Envisioner, handles creator discovery, outreach, coordination and reporting, while people define strategy, budget and limits.

    That experience shaped a clear position, which we published in AI Is Not Coming for Your Job. It Is Coming for Your Excuses: when agents take over repetitive operations, what keeps its value is judgment, cultural context, the ability to direct agents, and trust with creators and clients. That is the lens he brings to a conversation about hiring.

    Felipe also took an unusual path into the industry. Before founding Miela he was a professional League of Legends player and LATAM South champion, and he has spoken at SBC Summit, SiGMA and iCE. Earlier this year he discussed Chile's road to iGaming regulation with SiGMA Magazine.

    What SiGMA World 2026 is

    SiGMA World 2026 runs from November 2 to 5 at Fiera Roma, with more than 30,000 expected delegates, over 1,200 sponsors and exhibitors and more than 550 speakers across five stages, according to organizer figures published by Focus Gaming News. The expo covers 120,000 square meters across nine halls, and SiGMA, Affiliate Grand Slam, AIBC and FX World run side by side in the same venue.

    AI runs through the program well beyond this panel. On November 4 the Main Stage hosts a keynote by Brando Benifei, one of the European Parliament's co-rapporteurs on the AI Act, as Yogonet reported. CDC Gaming notes that the event brings together operators, affiliates, suppliers, regulators, investors and technology providers.

    Meet Miela in Rome

    Felipe will be at Fiera Roma from Tuesday, November 3 to Thursday, November 5, meeting international operators that already run campaigns in Spanish-speaking Latin America or plan to enter it. Miela is the local creator team for those brands: campaigns with streamers and YouTubers in each market, with content made by each creator for their own audience. See our iGaming practice.

    To book a time in Rome, find Felipe on SiGMA Match or write to us through our contact page.

    Later in November, Felipe heads to Busan for G-STAR 2026: read about our plans for the show.

    Frequently asked questions

    When is Felipe Pastenes speaking at SiGMA World Rome 2026? On Thursday, November 5, from 15:20 to 15:50 (Rome time), on the Main Stage in Hall 3 of Fiera Roma, according to the official agenda.

    What is the panel about? "The Skills Gap After AI: What Will iGaming Hire For Now and Next?" looks at how AI changes what iGaming companies hire for, how they assess talent and which human skills they still need to attract and keep.

    How can I meet Miela at SiGMA World? Felipe is available for meetings from November 3 to 5. Book through SiGMA Match or our contact page.

    Sources

    SiGMA World: official 2026 agenda

    Focus Gaming News: Inside SiGMA World 2026, 120,000 sqm, 1,000 stands and one connected ecosystem

    CDC Gaming: SiGMA World to be held in Rome November 2 to 5

    Yogonet: EU lawmaker behind the AI Act to take the SiGMA World Main Stage in Rome

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